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Email authentication guides

Practical, no-nonsense guides to SPF, DKIM and DMARC. Fix what is broken and keep your mail out of spam.

basics

SPF, DKIM and DMARC Explained

The three records that decide whether your email is trusted or spoofed. What each one does, how they work together, and how to check yours.

Jul 3, 20266 min read
spf

How to Set Up an SPF Record

SPF lists which servers may send mail as your domain. Here is how to build the record correctly, end it with a strong policy, and stay under the lookup limit.

Jul 3, 20264 min read
dkim

How to Set Up DKIM

DKIM signs your mail so receivers can prove it came from you. Here is how to generate the key, publish the record, enable signing, and confirm it works.

Jul 3, 20264 min read
dmarc

How to Set Up DMARC

DMARC turns SPF and DKIM into a real defense and shows you who sends as your domain. Here is how to set it up from scratch and advance it safely.

Jul 3, 20265 min read
dmarc

How to Fix a Missing DMARC Record

No DMARC record found means your domain has no spoofing policy and no visibility. Here is why it happens and the exact record to publish.

Jul 3, 20263 min read
dmarc

DMARC Policy: Moving from p=none to Reject Safely

p=reject is the only DMARC policy that stops spoofing. Here is how to get there in stages without blocking your own legitimate mail.

Jul 3, 20265 min read
dkim

How to Fix DKIM Alignment Failures

DKIM can pass while DMARC still fails. The reason is alignment. Here is what alignment means and how to make your signature match your From domain.

Jul 3, 20264 min read
deliverability

Why Your Emails Go to Spam

When mail lands in spam, the first suspect is authentication, not content. Here are the SPF, DKIM and DMARC reasons and how to fix each one.

Jul 3, 20265 min read
deliverability

Google and Yahoo Sender Requirements

Since 2024, Google and Yahoo require senders to authenticate their mail. Here is what the rules actually ask for and how to comply.

Jul 3, 20265 min read
deliverability

SPF, DKIM and DMARC for Microsoft 365

Microsoft 365 sends your mail but does not authenticate your domain for you. Here are the exact SPF, DKIM and DMARC records to publish.

Jul 3, 20265 min read
spf

How to Fix the SPF Too Many DNS Lookups Error

SPF fails with a permerror once your record needs more than ten DNS lookups. Here is why it happens and three reliable ways to get back under the limit.

Jul 3, 20266 min read
Email Authentication Guides - SPF, DKIM and DMARC | SPFWise